Skin Stories
DOVE
Insight: Women often feel ashamed of wrinkles and other marks on their skin.
Big Idea: There are stories behind the wrinkles and marks on our skin.
Outdoor
Experiential — Art Exhibition at the Met
Dove created a Skin Stories installation that was featured in the Met as a surprise exhibition for all of the Met Gala attendees.
Celebrity Sponsorship at the Met Gala
Dove took over one of the biggest events in beauty, the Met Gala. Dove sponsored women to attend the Met Gala with Dove — the surprise — none of them were wearing makeup.
Digital — Youtube
Dove captured the moments as the celebrities they sponsored prepared for the Met Gala. Vogue's Get Ready with Me series documented it all, but unlike the other videos in this series, there was no makeup application, instead, women got ready by showing their skin care and self-care routines.
Digital — Instagram
Dove had celebrities post bare-faced selfies on Instagram, proudly using #DoveSkinStories
