Straight From Mother Nature

MRS. MEYER’S CLEAN DAY

Insight: People don’t like having harsh chemicals in their dish soap.

Big Idea: Dish soap straight from nature.

MUNDANE TO MARVELOUS

OUTDOOR

Mrs. Meyer’s Clean Day has placed billboards in front of lush nature scenes. The cut out of the dish soap bottle on the billboard reflects that its ingredients come straight from nature.

Here, there, everywhere